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Insidious: The Red Door
Our AR experience challenged audiences to peek behind the red door in their own homes, only to receive a big surprise from a demonic visitor.
Create conversation around and drive ticket sales for the third film in the popular franchise and the horror of the summer.
We wanted to create a jump scare to reward thrill-seeking audiences from their own homes and bring the idea of the iconic red door to life.
The AR filter immersed fans in the Insidious world, with atmospheric sound effects and gamification, to stop the Lipstick Demon from entering their living rooms.
Create conversation around and drive ticket sales for the third film in the popular franchise and the horror of the summer.
We wanted to create a jump scare to reward thrill-seeking audiences from their own homes and bring the idea of the iconic red door to life.
The AR filter immersed fans in the Insidious world, with atmospheric sound effects and gamification, to stop the Lipstick Demon from entering their living rooms.
