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In cinema shoot

37 market placements

Putting audiences in the driving seat

A hardworking on-screen piece that drove local IMAX cinemas as the only place to experience the sensory overload of Fast X.

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Brief

To communicate the scale, sound and visual impact of IMAX with the latest Fast & Furious franchise film with a trailer spot and secure maximum placement with global exhibitors.

Idea

The best way to show the complete immersion of IMAX is to take cinema audiences along for the ride, as viewed through the windscreen of a full-throttle street race.

Execution

Our 30 second piece was a resounding success across the world, localised and placed on cinema screens in 35 territories and even further across partner owned social.

Brief

To communicate the scale, sound and visual impact of IMAX with the latest Fast & Furious franchise film with a trailer spot and secure maximum placement with global exhibitors.

Idea

The best way to show the complete immersion of IMAX is to take cinema audiences along for the ride, as viewed through the windscreen of a full-throttle street race.

Execution

Our 30 second piece was a resounding success across the world, localised and placed on cinema screens in 35 territories and even further across partner owned social.

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