SXSW Activations

London & New York

360 Campaign

Improvise to survive

Multiple touchpoints across SXSW London & NYC.

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Brief

Amazon wanted to go deep cover across SXSW events.

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Idea

Taking key moments from the new comedy and pushing them out for real across a 3 week long mission.

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Execution

Burner phones invited creators, fly posting got the word out, and the Pizza Knight delivered the goods - on the red carpet, to creators' doors and for the general public.

‍

Amazon wanted to go deep cover across SXSW events.

‍

Taking key moments from the new comedy and pushing them out for real across a 3 week long mission.

‍

Burner phones invited creators, fly posting got the word out, and the Pizza Knight delivered the goods - on the red carpet, to creators' doors and for the general public.

‍