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Leave the world behind
Infiltrating the US with deer sightings to launch Netflix new disaster movie.
To promote the launch of their big holiday release, Netflix wanted a campaign that created maximum disruption to everyday life in line with the post apocalyptic film
Herds of deer mysteriously appear across the world, hinting at an unnamed threat to our fragile societal framework, sparking the question, “Why are they here?”
We faked sightings of CGI and animatronic deer both on social and IRL, pranking passersby and igniting the internet with wild theories as people connected the dots.
To promote the launch of their big holiday release, Netflix wanted a campaign that created maximum disruption to everyday life in line with the post apocalyptic film
Herds of deer mysteriously appear across the world, hinting at an unnamed threat to our fragile societal framework, sparking the question, “Why are they here?”
We faked sightings of CGI and animatronic deer both on social and IRL, pranking passersby and igniting the internet with wild theories as people connected the dots.
