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Leave the World Behind
How a 2-week mixed media campaign spiralled into hysteria, with millions of views and wild theories about the film.
To promote the launch of their big holiday release, Netflix wanted a campaign that created maximum disruption to support the movie's theme of impending disaster.
Herds of deer mysteriously appear across the world, hinting at an unnamed threat to our fragile societal framework, sparking the question, “Why are they here?”
We faked sightings of CGI and animatronic deer with paid and organic social and IRL, pranking passersby and igniting the internet with conspiracy theories as people tried to connect the dots.
To promote the launch of their big holiday release, Netflix wanted a campaign that created maximum disruption to support the movie's theme of impending disaster.
Herds of deer mysteriously appear across the world, hinting at an unnamed threat to our fragile societal framework, sparking the question, “Why are they here?”
We faked sightings of CGI and animatronic deer with paid and organic social and IRL, pranking passersby and igniting the internet with conspiracy theories as people tried to connect the dots.
