SXSW Activation

5+ Activities

50 Content Creators

Do you like puzzles?

A calculated move to launch the sequel by enlisting SXSW crowds to delve deeper into his intriguing world.

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Brief

Create an exclusive experience to remind creators, cast and fans about the first film and introduce the sequel.

Idea

Bringing together both sides of Ben Affleck's accountant assassin character, in an interactive competitive event.

Execution

After just a few weeks of planning, we transformed an Austin parking lot into a room escaping, paintball firing, line dancing celebration.

Create an exclusive experience to remind creators, cast and fans about the first film and introduce the sequel.

Bringing together both sides of Ben Affleck's accountant assassin character, in an interactive competitive event.

After just a few weeks of planning, we transformed an Austin parking lot into a room escaping, paintball firing, line dancing celebration.

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