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Abominable
To show this new IP to theatre audiences, in creative ways outside of trailers, we devised a story that answered a key exhibitor objective.
Promote “Abominable” in a way that engages theater audiences and supports exhibitor goals, such as increasing concession sales, by utilizing content beyond standard trailers.
We cleverly adapted a scene from the film, featuring Abominable magically making giant popcorn. This playful narrative was designed to captivate audiences and align with exhibitor objectives.
We produced and strategically placed this adapted scene in theaters across 12 markets. The content was screened before movies, leading to a 10% uplift in concession sales.
Promote “Abominable” in a way that engages theater audiences and supports exhibitor goals, such as increasing concession sales, by utilizing content beyond standard trailers.
We cleverly adapted a scene from the film, featuring Abominable magically making giant popcorn. This playful narrative was designed to captivate audiences and align with exhibitor objectives.
We produced and strategically placed this adapted scene in theaters across 12 markets. The content was screened before movies, leading to a 10% uplift in concession sales.
