4 Market Integration

Interactive Live Magic

Talent Integration

Multi-market magic screening

A live magic stunt across four global cities.

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Brief

Lionsgate wanted to conduct the ‘first of its kind’ screening with live magic in London, Paris, Berlin and Mexico City.

Idea

Utilising a magic troop, alongside Talent pre-recorded and in person to curate the biggest card trick across four audiences.

Execution

A live feed of the hosts and talent through the cinema screens allowed the four audiences to perform the giant card trick at the same time with showstopping presence.

Lionsgate wanted to conduct the ‘first of its kind’ screening with live magic in London, Paris, Berlin and Mexico City.

Utilising a magic troop, alongside Talent pre-recorded and in person to curate the biggest card trick across four audiences.

A live feed of the hosts and talent through the cinema screens allowed the four audiences to perform the giant card trick at the same time with showstopping presence.

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