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From the World of John Wick: Ballerina
Taking the fans on a journey through the World of Wick, keeping them entertained at every twist and turn.
Lionsgate wanted to mobilise the John Wick fanbase and get them excited for BALLERINA, a brand new chapter in the franchise, with a fully digital campaign
Create a digital world that reintroduces them to the lore of John Wick, and incentivizes joining the Ruska Roma, completing missions to win prizes.
AR scavenger hunts and mini-games earned Continental coins to vote for creators all battling for real to win a cameo role in a future movie.
Lionsgate wanted to mobilise the John Wick fanbase and get them excited for BALLERINA, a brand new chapter in the franchise, with a fully digital campaign
Create a digital world that reintroduces them to the lore of John Wick, and incentivizes joining the Ruska Roma, completing missions to win prizes.
AR scavenger hunts and mini-games earned Continental coins to vote for creators all battling for real to win a cameo role in a future movie.
