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Despicable Me 4
A complete bus takeover toured London, Brighton and took influencers to special screenings at the O2 and Wimbledon.
Illumination wanted something big and impactful to drive social talk around the 4th instalment arriving in cinemas.
Inspired by the Minions partying on the Anti Villain League bus, we recruited Influencers to join the fun en route to screenings and events, spreading joy on their socials.
We went full disco on a double-decker with a prize-grab ball pit, glam station, custom wrap, DJs to donut walls, making every touchpoint content worthy for our VIPs.
Illumination wanted something big and impactful to drive social talk around the 4th instalment arriving in cinemas.
Inspired by the Minions partying on the Anti Villain League bus, we recruited Influencers to join the fun en route to screenings and events, spreading joy on their socials.
We went full disco on a double-decker with a prize-grab ball pit, glam station, custom wrap, DJs to donut walls, making every touchpoint content worthy for our VIPs.
