007: Road To A Million

The Millionaire Quiz

Premiere activation

300 plays

81% participation

Digital experience for secret service eyes only

We tested the Bond knowledge of the premiere audience with a virtual quiz for a very real prize.

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Brief

To entertain guests in their seats at the premiere of Prime’s new adventure game show from the world of Bond.

Idea

We created a digital quiz that engaged our audience with the concept of the show - their answers to Bond franchise questions activating either the red or green smoke canister.

Execution

Our digital quiz transported contestants to cities around the world to answer multi-choice questions for the chance to win a million(aire cocktail) at the bar.

BRIEF

To entertain guests in their seats at the premiere of Prime’s new adventure game show from the world of Bond.

IDEA

We created a digital quiz that engaged our audience with the concept of the show - their answers to Bond franchise questions activating either the red or green smoke canister.

EXECUTION

Our digital quiz transported contestants to cities around the world to answer multi-choice questions for the chance to win a million(aire cocktail) at the bar.

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