SISU: Road to Revenge

Road to the Screening

Made for Social

Lookalike Actors & Makeup

Realistic Props

Influencer Screening Gauntlet

An assault course that tested grit

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Brief

Decking out a screening venue with an assault course for fun influencer content.

Idea

Influencers would take on the SISU Gauntlet, complete with gritty pull ups, wire crawl and legendary log carry, in order to make it to the screening preview.

Execution

In a 3 week turnover - from creative to prop creation and production - we put together a dynamic assault course in the middle of a LA screening venue.

Decking out a screening venue with an assault course for fun influencer content.

Influencers would take on the SISU Gauntlet, complete with gritty pull ups, wire crawl and legendary log carry, in order to make it to the screening preview.

In a 3 week turnover - from creative to prop creation and production - we put together a dynamic assault course in the middle of a LA screening venue.

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