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A new dimension in Ice Cream

Launching the Stranger Things ice cream brand into Europe, with dynamic positioning and themed sampling scoops troop

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Brief

Already a brand established in the US, Netflix wanted the same to happen over Europe.

Idea

Taking elements from the popular show and hitting the city streets for real, as if the ice cream came from an 80s portal.

Execution

Saving the day in the height of summer, character reenactments and consumed actors cycled around town handed out samples.

Already a brand established in the US, Netflix wanted the same to happen over Europe.

Taking elements from the popular show and hitting the city streets for real, as if the ice cream came from an 80s portal.

Saving the day in the height of summer, character reenactments and consumed actors cycled around town handed out samples.

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