4.2K+ Serves

36km Covered

130k Social Impressions

A new dimension in ice cream

Launching the fictional ice cream into the real world, with dynamic positioning and sampling by the Scoops Troop.

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Brief

Following a successful launch in US retail, Netflix were ready to roll out the Stranger Things product to consumers in Europe.

Idea

Taking elements from the popular show and hitting the city streets, as if the ice cream just came from an 80s portal.

Execution

Actors dressed as the iconic characters cycled Berlin and Munich over two weekends bringing the world to life and handing out samples.

Following a successful launch in US retail, Netflix were ready to roll out the Stranger Things product to consumers in Europe.

Taking elements from the popular show and hitting the city streets, as if the ice cream just came from an 80s portal.

Actors dressed as the iconic characters cycled Berlin and Munich over two weekends bringing the world to life and handing out samples.

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