12.6m views

1,000 sq ft mural

35,000+ flowers

A floral tribute to The Crown

We invited thousands of fans to celebrate the final season of The Crown with a giant mural made entirely of flowers.

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Brief

With the series coming to a close, the goal was to develop a fan-forward campaign with a concept that gave target audiences the chance to mark the finale of their beloved series.

Idea

Inspired by the 60 million flowers left by mourners at Kensington Palace, we wanted to pay homage, while also feeling celebratory of the people’s princess we all love.

Execution

We built a 1,000 sq ft flower mural of Elizabeth Debicki’s Diana in the iconic diving board shot, made out of 35,000 custom coloured silk flowers at one of LA’s busiest malls.

BRIEF

With the series coming to a close, the goal was to develop a fan-forward campaign with a concept that gave target audiences the chance to mark the finale of their beloved series.

IDEA

Inspired by the 60 million flowers left by mourners at Kensington Palace, we wanted to pay homage, while also feeling celebratory of the people’s princess we all love.

EXECUTION

We built a 1,000 sq ft flower mural of Elizabeth Debicki’s Diana in the iconic diving board shot, made out of 35,000 custom coloured silk flowers at one of LA’s busiest malls.

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