2.2+ MILLION likes

Multiple Photo Points

2000+ Slushies over 3 days

Mega empowering experience

The outsized Minions gatecrashed the UK summer to offer slushies and mayhem.

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Brief

To celebrate the film landing in cinemas, our mission was to shout about the new news.

Idea

A despicable installation and deliciously sharable slushies inspired by the characters.

Execution

Spilling out of the van, our realistic sculptures escaped London headed for Glastonbury.

To celebrate the film landing in cinemas, our mission was to shout about the new news.

A despicable installation and deliciously sharable slushies inspired by the characters.

Spilling out of the van, our realistic sculptures escaped London headed for Glastonbury.

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