2968 interactive game plays

2 million reach

3600 free chai tea

Can you guess who dunnit in this giant board game?

To celebrate the sequel to the Adam Sandler hit, we challenged fans to guess the suspect for the chance to win a trip for two to Paris.

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Brief

A creative idea that can drive cut-through and excitement for the launch of Murder Mystery 2 on Netflix.

Idea

We devised a two-player game for fans of the original film and new audiences to guess the suspect from the crowd of guests at our tropical Indian wedding.

Execution

Kicked off by 40+ influencers solving the mystery location of their screening, we then allowed the public to play detective with our physical meets digital game for the chance to win a trip to Paris.

BRIEF

A creative idea that can drive cut-through and excitement for the launch of Murder Mystery 2 on Netflix.

Idea

We devised a two-player game for fans of the original film and new audiences to guess the suspect from the crowd of guests at our tropical Indian wedding.

Execution

Kicked off by 40+ influencers solving the mystery location of their screening, we then allowed the public to play detective with our physical meets digital game for the chance to win a trip to Paris.

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