Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
IF
We invited consumers to discover and create their own Imaginary Friends in a multi-level interactive digital meets physical experience.
To celebrate the film launch by introducing the world of IFs (Imaginary Friends) to family audiences across the UK.
Inspired by the creative theme, we imagined a place where visitors could interact with characters, watch their drawings come to life, and discover hidden friends, making their dreams tangible and shareable.
Thousands of kids posed with the digital art zone where drawings became 3D, and an AR scavenger hunt to find hidden friends. This blend of creative and digital elements brought the film’s magical world to life.
To celebrate the film launch by introducing the world of IFs (Imaginary Friends) to family audiences across the UK.
Inspired by the creative theme, we imagined a place where visitors could interact with characters, watch their drawings come to life, and discover hidden friends, making their dreams tangible and shareable.
Thousands of kids posed with the digital art zone where drawings became 3D, and an AR scavenger hunt to find hidden friends. This blend of creative and digital elements brought the film’s magical world to life.
