100,000 Postcards

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Cardboard Engineered Stand

Send a postcard to Paddington

Kids got creative for the chance to win a trip to London

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Brief

A simple activation to encourage families to see Paddington in Peru in cinemas.

Idea

Invite kids to draw what Paddington loves and send to Peru in a competition to win a family trip.

Execution

Iconic London red postboxes were installed in cinemas across the UK, with cards for kids to get creative and post themselves.

A simple activation to encourage families to see Paddington in Peru in cinemas.

Invite kids to draw what Paddington loves and send to Peru in a competition to win a family trip.

Iconic London red postboxes were installed in cinemas across the UK, with cards for kids to get creative and post themselves.

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