Activated across 19 markets

Customisable AR filter

Enjoyable user experience

Inviting game fans to get race ready for the film release.

A fun and creative AR experience putting the fans in the front seat by designing their own personalised racing helmet.

Request Case Study

Brief

To create conversation and awareness around this movie by emphasising that it’s based on a true story. Getting both fans of the sport and gamers excited for the launch.

Idea

We created a digital helmet that could be completely personalised from patterns, stickers, and even horns to get audiences race ready.

Execution

We developed a fully customisable AR in-browser experience for fans and gave territory exhibitors the chance to integrate their branding within the highly shareable content.

BRIEF

To create conversation and awareness around this movie by emphasising that it’s based on a true story. Getting both fans of the sport and gamers excited for the launch.

IDEA

We created a digital helmet that could be completely personalised from patterns, stickers, and even horns to get audiences race ready.

EXECUTION

We developed a fully customisable AR in-browser experience for fans and gave territory exhibitors the chance to integrate their branding within the highly shareable content.

No items found.