Amazon First Live Virtual Event

105 Mins Average Dwell Time

20% Uplift in Discussions

Join The Boys and Discover the Tower of Power

To drive hype around season 2, we built a virtual experience that hosted two events, immersing fans into the world of the show like never before.

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Brief

Amazon Prime Video wanted to drive fan engagement for the final episode of The Boys S2. AND the Studios team to showcase the season for voters at awards season.

Idea

​​We 3D modelled the epic locations and set pieces from scratch, down to the smallest detail. Fans were recruited for a mission, to crack the code to the secret lab. They discovered their superpower, became fugitives, played original games and won prizes.

Execution

Vought Unlocked took the best of a live experience and made it virtual for locked-down audiences. Giving press and influencers an exclusive and voters something worthy of their consideration.

Amazon Prime Video wanted to drive fan engagement for the final episode of The Boys S2. AND the Studios team to showcase the season for voters at awards season.

​​We 3D modelled the epic locations and set pieces from scratch, down to the smallest detail. Fans were recruited for a mission, to crack the code to the secret lab. They discovered their superpower, became fugitives, played original games and won prizes.

Vought Unlocked took the best of a live experience and made it virtual for locked-down audiences. Giving press and influencers an exclusive and voters something worthy of their consideration.

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